Impact

One plate at a time. We begin our work in one classroom, feeding 16 children, at
The Ella Baker School in NYC (PS 225).

WITS officially launches Cook for Kids in

3 schools across NYC.

8 schools, 3 boroughs and growing.

Go big or go home. WITS expands to

19 schools in NYC!

To end childhood obesity, we need to get kids moving. We launch Coach for Kids in 4 schools and continue to Cook for Kids in 27 schools.

We dive in for change and pilot our national expansion in rural Kentucky in 12 schools thanks to Save the Children. In NYC Cook for Kids is in 30 schools; and Coach for Kids in 9 schools.

We dive deeper and begin our pilot in the Sunshine State. We Cook for Kids in 2 schools in Florida and in 43 schools in NYC. In one year, Coach for Kids expands 50% to 18 schools in NYC.

With 20% growth, we now reach 52 schools in NYC.

61 schools, over 30,000 happy and healthy children every single day.

At the 10 year mark, all three programs are up and running and WITS is impacting over 35,000 students. We Cook for Kids in 75 schools, Coach for Kids in 29 schools and Get Kids Green in 13 schools.

From the Empire State to the Sunshine State, Golden and Garden States, WITS is in 100 schools nationwide, impacting 50,000 children daily.

With three new implementation models – Flagship, BootCamp and Workshop – WITS continues to fight childhood obesity in over 120 schools, serving more than 60,000 children.

WITS is diving deep in our 4 main markets (NY, FL, CA, NJ), with solid models of implementation, reaching over 65,000 children

in 135 schools nationwide.

Now established in our nation’s capital through a partnership with D.C. Public Schools, WITS’ presence continues to grow as we serve over 95,000 children

in 190 schools. 

Despite not being able to work with our students in-person due to COVID-19, we continue to work closely with our schools through our remote online learning platform, featuring pre-recorded, live and blended fitness and nutrition content.

We are back in person in 4 markets, including a new California District, San Rafael. Counting our Flagship programming plus CookCamps/BootCamps, Workshops, and Alumni Schools, we are back reaching 86,000 children in 172 schools. 

Our markets continue to grow to 4 districts in California, 2 in Florida, 2 in NJ, and new schools in the Bronx, Brooklyn, and Manhattan, NYC. With our programming, workshops, and alumni schools, we are reaching 95,000 students across 190 schools. 

Wellness in the Schools programming is having the largest growth in the 2023-24 school year since our start. We are growing our reach to 600 NYC school buildings! In combination with our other markets in New Jersey, Florida, California, and DC, that brings our reach to over 300,000 students

across 1,000 schools.

Wellness in the Schools hits another milestone, now reaching every student in NYC Public Schools — the largest school district in the country. Combined with our other markets in New Jersey, Florida, California, and DC, we reach over 1 million students across 2,000 schools. Read more in our

2024 Annual Report. 

Wellness in the Schools continues to expand our footprint, growing in our five core markets: New York, New Jersey, California, Florida, and Washington, D.C. This year, our model was expanded to the mid-south in 20 schools in Arkansas and Tennessee. We continue to reach over 1 million students across 2,000 schools and grow as a thought leader in the food and fitness space. Read more in our

2025 Annual Report. 

Wellness in the Schools further establishes our national presence as a leader in school food and physical activity, working in seven school districts across the Mid-South and at one school in Chicago to eliminate ultra-processed ingredients. We continue to deepen our partnerships in our core markets: New York (adding Farmingdale this year), New Jersey, California, and Washington, D.C. Our Coach for Kids program launches the WITS Workouts! platform, which provides teachers and school leaders with access to our on-demand library of movement breaks. With our programming this year, we reach over 800 schools and 400,000 students. Read more in our 2026 Annual Report.